How Usability & User Experience Affect Rankings

Chapter 6- Why You Should Focus on User Experience? The whole purpose of search engines is to actively try and present the most relevant results to the user. Search engines may not always get this right. But… They have a good idea of the kinds of web pages, that will answer the searchers queries. These […]

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The Fundamentals Of A Search Engine Friendly Website

Chapter 4- How to Create a Search Engine Friendly Website The basics of making a of search engine friendly website Search engines have a specific way they crawl and web and understand content: they are very restricted in this way. A search engine will never be able to look at a web page the way […]

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How to Conduct Keyword Research

Chapter 5- Keyword Research Guide to keyword research Every SEOs job relies on random people typing words into the search box. Great! Keyword research is one of things you can get away from. It’s a key aspect to master and getting it right could lead to a great return on your ROI. This is why you […]

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Why Search Engine Marketing (SEM) Is Necessary

Chapter 3- What is SEM? Why is search engine marketing so important? Something important to remember about SEO is that your website must be easy for the user and for the search engine robots to understand. Even though search robots are very smart and sophisticated, they will never be able to understand information the way […]

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