If you’ve come from our previous chapter ‘how to use the Google Keyword Planner’ then you’ve read just how much I love it.
However, there is a big problem with the GKP.
What is it?
The Google Keyword Planner gives everybody the same keywords to use, including your competitors.
This is why so many Keywords are competitive.
But, there is a way around it.
It’s another keyword research trick that will uncover amazing long tail keywords.
So keep on reading to find out what it is.
Here’s the first trick,
I don’t know if you’ve paid attention when you scroll down the page you’ve just searched for but there is a small section at the bottom called “Searches related to…”
Here’s an example:
This section is a great way to find long tail keywords that your competition won’t be using.
1) In the Google search bar type in the keyword you want to target or the product you want to sell:
2) Scroll down right to the bottom of the page and look at what phrases appear under the “Searches related to…” section:
Most of the time you will get close variations of the keyword you entered. Most of the time you’ll still get common keywords that other people may be targeted, but every now and again you’ll hit gold and get an absolute gem.
Another great thing about this trick is that the keywords can be very long tail and will have less competition than body or head keywords. These keywords also don’t often appear on the Google Keyword Planner, so it’s a great way to get ahead of the competition.
Extra tip: grab a keyword that appeared in the “searches related to…” section and put that into Google. Then scroll down to that pages “searches related to…” section and check out those keywords that come up. Repeat the process until you have a huge list of unique long tail keywords.
Another great way to find keywords is to head over some forums and see what topics are being discussed and commented on the most.
Think about it, where else would you be able to find hundreds if not thousands of people talking about your site’s topic?
First of all you have to find these forums that your target audience hang around on. If you don’t know some already here is a great way to find them.
Just use the following search strings:
This will bring up pages of forums to pick form.
Pick a forum and take a look at the categories on that forum:
The categories themselves are great keywords or seed keywords that you can get keywords out of in the GKP.
Click on the category and take a look at the threads. Use should be able to get a few keywords from the threads you visit.
Using soovle.com is a great way to find long term keywords. Soovle.com is a free tool that helps you find keywords from Amazon, Wikipedia, Ask.com, Google Suggests and Youtube.
First, go over to Soovle.com and enter a broad keyword:
For example, if you wanted to find tennis related keywords type in “tennis”
Soovle will show you all the keywords from these different websites:
Solve even lets you export all the results in a CSV file. Just click the download icon on the top of the page:
This is a fantastic tool to use to find even more keywords that you couldn’t think of and even your competitions can’t think of.
UberSuggest is another tool that can help you find amazing keywords. What UberSuggest does is that it collects information from Google suggest. Essentially it is a Google suggest scraper. The tool also helps grabs more keyword suggestions than Soovle.
How does UberSuggest work?
The tool takes your keyword and adds every single letter in the alphabet to create lots and lots and lots of suggested keywords.
For example, let’s say your keyword is the word “tea”. Type the world “tea” into Google and you’ll get a list like the following:
You can generate another list by typing in a letter after your keyword:
UberSuggest does all the work for you. It scrapes all the data so you don’t have to waste your time manually inputting keywords.
First, go to UberSuggest.org and put in your keyword:
Next, hit the suggest button:
The tool will create hundreds of keyword suggestions:
Not all of the keywords will apply to your site but some will be great for your site.
Answer the public is another keyword research tool for finding question focused keywords.
First, type a keyword into the search bar and hit the “get questions” button.
Answer the public will show you questions that are the most asked about your keyword or topic:
These keywords also help with blog content.
Another one of my favourite keyword tools is Google trends. It is great for finding new keywords
Google Trends show you keywords which have high search volume before it appears in the Google Keyword Planner.
One feature that Google Trends has is that you can see the popularity of a keyword over a period of time. This is a great feature because it helps you determine whether or not a keyword is worth attempting to target. You can see whether or not if the keyword you picked is growing or falling in popularity.
Go to Google Trends, and put in your keyword:
It will then show you the “interest over time” based on search volume and news headline:
Using “mint tea” as an example you can see that search volume is well and stable.
TIP: put in a keyword and scroll down the page and look at the “related queries”:
Take a look at the keywords. Some of these will be very good keywords to use and they won’t show on The Google Keyword Planner.
Google Correlate is a tool that generates keywords that correlate with one another.
For example, people who use the word “coffee” as a keyword might also search for:
· Coffee machine
· Coffee cake
· Café Nero
How to use this tool:
1) First, go to Google Correlate.
2) Enter a keyword in the search bar and then click “search correlations:
Look at the correlated keywords in the list
The number that you see on the left of the keyword indicates how close the keyword is to the keyword. The closer the number is to 1 the more often that particular correlated keyword is searched along with your chosen keyword.
There will be some keywords that will be amazing to target and use for your SEO campaign.
KeywordTool.io is an amazing, FREE, tool that is amazing for generating long tail keywords.
It is very similar to the tool UberSuggest in that it grabs results from Google suggest. What sets this keyword research tool apart is that it adds a letter before and after the keyword to get hundreds of potential keywords.
First, open up KeywordTool.io and enter a keyword that you want to target:
Take a look at the keyword and pick one that takes your fancy.
Now you have a list of long tail keywords it time to pick the best keywords from the list. How do we do that? You look up its commercial intent.