SEO Bedford: Our System

SEO BEDFORD

SEO Bedford: Our System to Ensure Success

At Serpjump we like to do things differently to other SEO companies in Bedford. This is what makes SEO Bedford unique. 

SEO Bedford aims to help you achieve your goals. This is why we have created this system to ensure your success whilst working with us.

So if you wanted to know the process and system than an efficient and successful SEO Bedford has, then read on.

Create Gmail

SEO BEDFORD: Create a gmail accountOnce I take on a client, the first thing I do is create a Gmail account that represents the client. The email account is used to get in contact with the link targets that I find.

The reason why this step is so important is because it is much easier to acquire links when they get sent an email from the business owner, rather than someone who works for the owner.

So whilst you’re my client I will pretend to be you to get the links that you need!!!

Get access to Google analytics

This is a mandatory step. I will need access to your Google analytics account so I can see how your website is performing. I will take a look at the content and what visitors so when they visit your site.

This is an essential step; I will have you give me access to your Google Analytics account so that I can get an insight into your website, its content and what visitors do when they come to the site.

Get access to Search Console

search console screengrabI will also need access to your Google Search Console account; this will enable me to find out what keywords your website is already showing up for and how effective those keywords are for you. This is important because it allows me see how much traffic your keywords are bringing and whether or not there are any low hanging fruits which you can take advantage from.

Taking a look at these accounts allow me to look for opportunities, what keywords is your site nearly looking for, what is getting impressions but not clicks.

This is where I roll my sleeves and start to put my money where my mouth is. I will analyse both of these accounts and use them to find out:

  • which piece of content is the most popular
  • which keywords are doing okay but could use a little help, these are your low hanging fruits ( usually ranked at the bottom of the first page or on the next few pages)
  • whether you have some “hidden gems”, these are keywords that are getting impressions in the SERPS but are not getting clicked on by customers

Check anchor text ratio

I use software such as Moz, Majestic and SEM Rush to look into your incoming links and check the ration of your anchor text.

The reason I do this is because it is important for all your anchor texts to look natural. You don’t want your links coming into your site using the exact anchor text that you want to rank for. If this is the case I will build some relevant links to dilute the ratio, normally involving your URL, company name amongst other things to make it seem natural.

Content audit, on site and links

I then look at the content you already have:

  • How much content do you have?
  • Are you regularly creating content?
  • Do you have someone creating your content?
  • Do you have social media, email list?
  • How many social shares does each piece of content get?
  • Are you willing to invest in content creation?

I then make a list of all of your good content. I can then easily approach link targets with your content.

However, if you don’t not have any good content or any content at all (don’t worry this happens a lot) we will have to create content that link targets will find interesting.

If you already have someone working for you that creates content for you then fantastic, if not I will have to use a content creator who works for me, this is an additional cost but is the best option as I know that my people can give you the exact content that you need.

Ideally, you will give me a content budget, for both on site content (content going on your website) and off site content (content going on someone else’s website).

Links audit

I will then audit your website and check all the incoming links, this involves:

  • Has your website got any spammy links?
  • Is your anchor text ratio well balanced and not unnatural?
  • Lastly, I will check your metrics. The metrics I will look for is your websites: TF (trust flow), CF (citation flow), DA (domain authority) and PA (page authority).

Add the information into a spread sheet

spreadsheet exampleI put together all the information I have collected above and add the information into a spredsheet which is updated in real time. This allows me to keep up to date with all the content that I will be using, what keywords we are ranking for and what keywords should we aim to rank for.

Create a list of Google operators, tailored to the client’s line of work

I then take the keywords in the previous step to create a huge list of Google Operators. Google operators are a words and phrases that can be added on to search terms into Google that retrieve specific results.

Using these operators allows me to find very specific types of websites that will be the links we are looking for.

For example, if I am building some links to the “chiropractor” niche, you could use a search term like “chiropractors inurl:resources”

Google would enter numerous pages that include the word “resource” in the URL. The websites will all be about chiropractors as well so these will be the websites that we want to target for a link

Select what links to use; this depends on the client’s budget and their willingness to add content to their site.

Depending on the type of site you have and the results we obtained, I will select a few different types of links that would be the best fit for your site. These will be the foundation of your SEO campaign.

If the client is in an industry where it is very niche and not very mainstream, then I will very likely try and get quite a few guest posts. This means putting content on someone else’s site but with a link back to your site. People who read the guest post will see a link back to your website and give your site a traffic boost. This method is especially good if you do not have enough content on your website.

Create a project management plan for the client

project managementNow all the nitty gritty work is done, it’s time to create a plan on what to do for the next few months

You will always be up to date on our work as the reporting document is updated in real time and is available for you to view whenever you want. Not only that, you will also be able to see what tasks we have done and what we are aiming to do. You see can how far we have come to finish a task by viewing the status tab. They are either “assigned”, “working” or “completed”.

Find opportunities and focus on retrieving email addresses and contact names

At this point I try to create a list of targets to get links from. In SEO this is called ‘prospecting’. I try to find the personal contact information for the person I am trying to contact for a link, mainly their email address and name. This makes it easier and more effective to get a link.

Outreach to targets

My next step is to contact the prospects.  

I use a personalised email, to try and get one of your guest post on their site.

Normally, the prospect often wants something in return, in terms of content. The prospect wants good content on their site, which you can provide and you want your content on their website. It is mutually beneficial. If they like your content a lot then they may even share your site on their social media.

Follow up

This is one of the simplest yet effective parts of any SEO campaign and one which is overlooked by many people.

Company owners are very busy, and they often get many emails sent to them every day and it is very easy to ignore these emails. The best way to get noticed and getting a response, and maybe even a link, is to send a follow up email, or 5.  This gets you on their radar and your likeliness to get a link increases.

Tracking emails helps to know who has actually opened an email and ignored it and those that haven’t even seen the email yet. These people will receive different follow up emails.

Results

results for our clientsDuring and after your campaign you will see that your referral traffic has grown as well as your organic traffic.

This is because my system is based around growing  two important factors.

Your referral traffic grows because of the links and content we have placed on other people’s site.

These people click on your link as they are interested in the information your website has to offer. This will inevitably convert people into buying your product or service.

Your organic traffic will grow as all the links that you have gained are from relevant and authoritative websites. Google sees this and rewards you with organic rankings, which means even more traffic for you. Organic traffic also means that people are actively searching for what you have to offer. These people will very likely buy your product\services.

Link expectations

The amount of links I get varies from client to client.

This depends on a few things:

  • the type of content we have
  • the response we get from the prospects
  • how much your budget is
  • what product or service you are selling.

But on average I often get between 10-20 links per month.

The more content I receive the more links I can get.

NOTE: if you do nit have enough content, it will need to be created, but you or one of my writers.

The document, reporting and tracking

Everything is reported in 2 documents:

Link sheet- this is a live spreadsheet which contains many abs related to your SEO campagin.

It includes:

  • the project plan
  • all targets\prospects along with their contact details
  • the status of the outreach
  • opportunities
  • content that I have available
  • live links
  • usernames and passwords for any accounts I have set up and more.

You will get a link to the Google sheet!!!

This means you will always have access to our work and will know what has been done and where we are going.

End of month report:

This is a document you receive at the end of every month detailing what we have done for that month

We also document the results in traffic we have received.

It also will detail what our action plan is for the following month.

Now you know what a real SEO Bedford does, why not give us a call?