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Social Media Marketing
Social media marketing is not new
This topic has been around for a long time but it is only i the last couple of years search engine have really adapted their algorithm to take into account social signals.
This is the premise. The more social signals, i.e social like, re-tweets, +1s you get the more authority your website or posts is. The more authority your posts or domain the higher you will rank. Everybody wants to rank higher. This is where social media marketing come in.
Everybody should have a social media campaign as it helps spread the word about your brand and business. The more people know about you the better the chance you ave of going viral and increasing your followers and subscribers.