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The Beginners Guide To SEO

How to Guide for Beginners

Are you new to search optimization or SEO?

Do you want to know what SEO is?

Well you’ve come to the right place.

This beginners guide to SEO, should teach you everything you need to know about SEO.

In this guide to search engine optimization we cover the following:

How Search Engines Work

How People Interact With Search Engines

Why Search Engine Marketing Is Necessary

How to Create a Search Engine Friendly Website

How to Conduct Keyword Research

Why You Should Focus on User Experience?

How To Get Backlinks

Search Engine Tools and Software

Fake News Around Search Engines

How To Track the Success of your SEO Campaign

The Beginners Guide to SEO

What is search engine optimization (SEO)?search image

SEO is form of marketing that focuses on increasing organic visibility in the search engine results.

In order to be good at SEO, you need to have technical knowledge of SEO.

You also need to think outside of the box and be creative in order to increase traffic, rankings, and most importantly, conversions.

It may sound easy, but it’s not!

There are many facets to SEO, from the quality of content, to the art of gaining backlinks, to the ability to go viral, just to name a few.

Carrying out SEO is not simply making a website SEO friendly for search engines.

No,no,no my friend, there’s more to it than that.

It’s also about making a website that’s user friendly.

This guide to SEO is deigned to explain all the aspects of SEO: Keyword research, increasing traffic, creating a website that is both user and search engine friendly, building good links, and social sharing, are some of the areas described.

If you want to know about SEO, keep on reading.

Does my website need SEO?

Yes.

All websites need SEO, it’s as simple as that.

Why?

The vast majority of traffic stems from the big search engines, like Google and Bing.

Social media can also bring visitors to your site, but nonetheless, most traffic on the web comes from search engines.

The great thing about search engines is that it can bring the ‘right’ traffic to your site.

By ‘right’, I mean targeted traffic. The type that will spend money on the product or service you are offering.

Search engines are key in any internet marketing campaign, and anyone with a website should know about how they can use SEO to increase their sales.

Search engines have the ability to find your website, and add it to their huge database (indexing) .

They can then present your web page in the search engine results page (SERPs), when a relevant search query is made.

If the search engines can’t find your website, it would be like shouting in an empty forest, no one will be able to hear you.

No one will visit your site, and you will lose a lot of money.

And we don’t want that do we?

The power of search queries

Search queries are the words that are put into a search box.

Having the ability to understand what your customers put into the search is crucial if you want your business to attract targeted traffic.

This targeted traffic can help increase your brands visibility and popularity, as well as make you a lot of money in the process.

This is one reason why I love SEO.

It is a marketing discipline like no other. Becoming a SEO expert can lead to a great return on your investment, in comparison to any other marketing discipline.

Can search engines find my website without SEO?

 

can search engines find you

Search engines are very complex and smart. They’re getting more sophisticated by the year, but they still need help from webmasters.

One of the main jobs of the search engines is to crawl a site, and then to present the web page to the user when they make a relevant search.

Having said that, search engines still have their limitations.

On the other hand, a good SEO can not only increase your traffic and brands visibility. But they can also potentially net you millions, depending on your budget, and the size of your business.

Aside from making your website available to search engines, SEOs can also increase your rankings.

This means more people (potential customers) can see what product/service you are offering.

The internet is getting bigger and bigger, and businesses are relying on it to get their business that extra attention.

Knowing and applying SEO, can significantly increase your chances of increasing your businesses visibility, as well giving you the edge to beat your competition.

Can I do SEO for my own website?

The SEO industry is complex, but it does not mean you can’t get to grips with the fundamentals of SEO.

After all, even a tiny amount of knowledge about the industry can make a huge difference.

There’s plenty of information about SEO on the web, and this beginner’s guide to SEO should set you in the right direction.

Take some notes from this guide and try to implement SEO on your site, once you’ve finished reading.

If you put in the time and effort and you’re eager to learn, you will be able to put your knowledge into practice, and slowly watch the number of leads increase.

Even if you don’t carry out the SEO yourself, it’s still a good idea to know what search engine optimization is, as it will make it easier when communicating to your in-house SEO, or the firm you’re working with, what you want to achieve with a SEO campaign.

Do I have to read the whole guide?

If you really want to know what SEO is, I highly suggest you read this whole guide.

I’ve tried to make as easy as possible to understand, so you should be able to pick it up pretty quickly.

I have also included some other resources for you to read, if you were interested in taking your knowledge that little bit further.

With all that being said, I hope you enjoy the beginners guide to SEO!!!

Next up- Chapter 1 How Search Engines Operate.

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Tahir Miah
 

Tahir Miah is an entrepreneur, digital marketer and SEO enthusiast. He is the founder of Serpjump, a Bedford link building agency. Tahir currently advises companies on the best way to increase revenue and brand awareness through SEO, content marketing and link building. He can be found on @serpjump

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