Why Your Business Needs SEO?
In the modern day, businesses can market themselves in many ways. Unfortunately, many businesses are not aware of the best techniques and methods to help their business stand out from the crowd.
Every business needs some sort of marketing campaign, including YOUR’S.
Read on to find out why your business needs SEO.
Why your business needs SEO?
Businesses are still using print ads like the yellow pages to help with their advertising.
It’s surprising I know!!!
Do adverts in the yellow pages work?
But is it the best way for a business to get noticed?
What is the best marketing method?
One of these untapped methods small businesses forget is SEO.
SEO helps funnel visitors and customers to your site around the clock, even when you sleep.
However, most SEOs can focus too much on ranking for keywords rather than actually driving traffic, sales, or even influencing the buying process.
Google (and other search engines) are the modern day equivalent of the Yellow Pages of yesterday.
Print ads like the Yellow pages work like the following:
You pay for your business to be in the Yellow pages. They in turn publish your business in their listings. The more money you pay the better exposure you get.
For example, paying money to be on the front page listings. Front page listings mean more calls.
Things haven’t changed to much, it’s just that everybody wants to be on the first page of Google as it means more clicks.
High rankings in the search engines put you at the top of wherever your service or product appears.
This does wonders for your branding, and it means you have great leverage over your competitors. This is an extremely powerful place to be. This helps your business, as a top listing means your business will receive the majority of traffic.
This is how the process works
More traffic > increased number of visitors > more leads > increase sales.
It’s simple maths.
Don’t think SEO matters? Think again!
- 93% of online experiences begin with a search engine
- 60% of all organic clicks go to the organic top 3 search results
- 75% of users never scroll past the first page of search results
Still don’t believe me?
Another study looked at the different “close” rates of both print adverts and leads generated by search engines.
Guess who performed better?
Leads generated from SEO were around 9x higher than print advertising!!!
How local businesses can get started
Determine your current position
Do you want learn about SEO, and carry out the work yourself for your own business?
Can you write well written, informative content on your blog on a regular bases?
Are you willing to outreach to people to gain quality links?
If not get someone else to do it.
Building links and creating content is very time consuming, so it may be best to hire someone to carry out the work for you.
Know your budget
If you want the best results from SEO you need to know your monthly budget, and understand that SEO is not an immediate fix.
SEO often takes a good couple of months to see results, and it will very likely take a good six months of investments to start seeing growth and results from a SEO campaign.
Now you have to reach out to companies, and find the right person to work with. Talk with them over the phone, or even better yet meet them in person.
Test their services
The vast majority of SEO companies are not going to let you test their services without buying some sort of package. A good SEO company should be willing to give you a free site audit and keyword analysis, to show you what is already wrong with your website and what keywords you need to be targeting.
What to look for in a SEO company
Ask questions, ask questions, ask questions.
Like your old school teacher said “if you don’t ask questions you’re not going to learn”.
Asking the right questions will help you eliminate the companies that are not worth your time, and it will help you narrow down on the companies that are a right fit.
Like I mentioned it is best recommended to meet them in person. When you meet with the company or individual, ask them tough questions and see their response. Are they answering confidently or are they fumbling for an answer? If you feel unsatisfied for whatever reason, see this as a red flag and stay aware.
Do they provide a “blackhat” service? If a company openly promotes a blackhat service, stay well aware as this will inevitably get you penalized and will lose you money. Period.
Are they focused on your results? If the contract is very one sided and restrictive then chances are they are trying to keep you in shackles to make an extra buck. A good SEO company will focus on results and performance.
Create your buyer personas
Creating and knowing who your ideal customer is will greatly help you create content on your site that will resonate with your customers.
Before you meet a client they will probably know some things about you, simply by reading the content on your site.
You communicate to your potential customers through the content on your website.
In order to communicate effectively, the content needs to be strong, easy to understand, and actionable. Make sure the customer isn’t left with any questions that haven’t been answered, and be very informative on the steps they should take to improve their business.
This will help build and shape your relationship with your customers before you even meet them.
Why should you have a keyword strategy
Make sure the keywords you should focus on are action-oriented. These keywords focus on buyer intent. If you rank first for these keywords, you will very likely generate sales.
A good successful keyword strategy will include long tail keywords, high volume search queries, brand terms, and any other keywords targeted by your competitors.
Things to consider for keyword research:
- Target high volume and buyer intent
- Make sure every page targets a certain keyword
- Use the Google’s Keyword Planner to know what keywords to target.
However, this is just the tip of the iceberg when it comes to SEO.
There are more things that you can do with SEO to help with your business. But since the end goal of SEO is to make more money, here are some strategic SEO tips to help your small business increase sales.
Think globally, act locally
You have to position your business as a company that operates worldwide, in order to feel like you are a big brand that has vast experience.
However, you have to also make sure that people feel comfortable in using your website in the comfort of their own home.
Social Media Integration
Making sure your website is integrated with social media is crucial for the success of your business.
Social media like Facebook, Twitter and LinkedIn is important, because people who visit your website can ‘Like’ or ‘share’ your page, thus helping you get your brand name out there.
Being active on social media helps you get closer with your potential customers, and helps eliminate a barrier by building trust.
You need to make sure all of your images are high quality and are of high resolution standard. They also have to include ALT tags. Make sure all relevant keywords are included in the ALT tag of the image, to increase the chances of ranking in Google’s image search.
Keep track of your competitors
Any business has to know what their competitors are getting up to, and you’re know different.
Keeping tabs of the competition allows you to make sure you are not being out smarted. It is a good idea to copy what your competitors are doing right, but making them better, and staying well aware from the things they are doing wrong.
For example, if they have very good outgoing links, then make sure you either get the same links or better.
Quality link building
When it comes to inbound and outbound links, it’s all about quality over quantity. The sites that link to you should have a high PA and DA, as it means the site has a good reputation and high number of visitors every month.
This is what contributes to an increase in rankings.
On the contrary, if your website has links to low quality sites which have been penalized by Google,then it will very likely lead to a penalty on your site. So be careful who you link out to, and where you get your links from.
Add FAQ pages
When a visitor is on your website you have to make sure that person does not leave the website, as the longer they stay on the site, the greater the chance the visitor will convert to a sale.
You have to make sure your website has plenty of information on your product or service, otherwise people will have to look elsewhere to find the information they need. you don’t provide the relevant information, you’re very likely turning these potential customers away before they even meet you.
The most effective thing to do is to make all the information they might seek available. It is best to have an FAQ page, that will help customers in answering any queries they may have before making a purchase.
Queries you should answer:
- YourCompany Reviews
- CompetitorService vs theirs
- YourCompany competitors
- YourCompany alternative
To use Serpjump as an example, common queries might be:
- SEO agencies in Bedford vs Serpjump
- Serpjump Review
These queries lead to customer questions like:
- Is Serpjump the best SEO company in Bedford?
- How unique is Serpjump’s link building service?
- Does Serpjump deliver on their KPI’s?
- Is Serpjump’s outreach & prospecting service worth buying? Is it a great product?
- Why should I pick Serpjump over it’s competitors?
The answers to these questions could lead to a new customer, or a loss of a potential customer. So make sure you answer any questions customers might have, in order to convince them that your product or service is right for them.
Think about this crazy fact…
There are over 1 million more mobile devices used every day throughout the world, than there are babies born.
I know it’s hard to get your head around, but it is scarily true.
Everyone knows mobile devices are the future. People are using their mobile devices to find out about businesses, before they even take a single step in the building. This is crucial for local businesses.
If you don’t have mobile presence, you are falling behind.
Make sure your site is mobile responsive so your customers have a better experience on your website. Read our previous blog to find out more.
To conclude, there are a number of reasons why your business needs SEO. So put down that dusty yellow pages and start your SEO journey
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